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Avoid these business continuity mistakes

Avoid these business continuity mistakes

In the event of a disaster, businesses must make sure their servers, data and critical documents are safe and secure. But that’s not all, for it is essential that you ensure the security and peace of mind of your most valuable asset — your employees.

A metric more important than website traffic

A metric more important than website traffic

Are you getting a large amount of traffic to your site but not seeing a corresponding match in product or service sales? This is a head-scratching dilemma that many small business owners will face at one time or another. The reason behind it can be summed up in one word: engagement.

5 IT investment blunders to avoid

5 IT investment blunders to avoid

Being a business owner, you know more than anyone that making mistakes is natural and that you have to be willing to fail if you want to succeed. You also know you can accomplish more – and more quickly – if you can learn from the mistakes of others before making the same missteps on your own.

How to market your business via Twitter

How to market your business via Twitter

Businesses today rely on social media marketing to extend their online presence to potential customers. If you’re interested in social media marketing, chances are you already have a Facebook account to announce your company’s latest news and products.

Apple plans to restore iPad sales with a new ad

Apple plans to restore iPad sales with a new ad

Apple’s iPad isn’t the top-selling tablet it once was, as sales have continued to drop over the past few years. In a bid to rally sales, Apple has introduced a new iPad ad campaign, titled “everything changes with iPad”. The latest ad from Apple aims to show how individuals can use the iPad to change the way they do things everyday.

4 exciting new features of Office 2016

4 exciting new features of Office 2016

If you’ve already jumped on the Google Apps or Office 365 bandwagon, you may feel that the classic Microsoft Office package installed locally on your desktop is a bit dated. With Office 2016 set to launch in autumn of this year, Microsoft is making some changes to adapt one of their best selling products to the modern workforce.

How to increase employee productivity

How to increase employee productivity

An unfocused staff is a recipe for a lack of productivity. And with distractions like social media, broken equipment and technology, and employees who’d rather spend their day chatting than doing their job, it may seem impossible to get your team to produce the results you desire.

There’s no stopping mobile video on Twitter

There’s no stopping mobile video on Twitter

First we told you it was no longer enough to simply have a web site. Now it’s not even enough that you’re on social media. Mobile is huge – it’s all everyone is talking about – and to truly be effective in your marketing efforts, your focus now needs to be on ensuring that all aspects of your communications are mobile-friendly.

These are the new features of Windows 10

These are the new features of Windows 10

Microsoft was so keen to distance itself from the Windows 8 embarassment that it completely abandoned logic and skipped number 9. Determined to win back its users, the software giant plans to launch the brand-new Windows 10, packed with significant improvements and powerful features.

How to transition to the cloud securely

How to transition to the cloud securely

Cloud computing marketing can be deceiving. When you see an image of the cloud, it’s often a happy, bubbly white puffball floating delightfully in front of a blue sky background. Its presence is both calming and reassuring, and makes you believe that anything is possible.